Upon successful cooperation of Conotoxia with several international sports teams, a new chapter of promoting fintech' services began. The company's strategy led to legendary film studios. "We were looking for a way to reach new customers for our offer both in Europe and across the pond", explains Piotr Kicinski, Vice-President of Cinkciarz.pl, a company belonging to Conotoxia Holding.
Conotoxia Holding gained its experience in making excellent marketing decisions based on its Polish brand - Cinkciarz.pl. The company achieved business success and outstanding brand recognition in Poland, advertising in football, basketball and speedway arenas.
After a few years of dynamic development on the domestic market, the company has gone on to implement a bold plan to start a business in 30 European countries and the USA. Along with this, Conotoxia Holding decided to show the international brand Conotoxia to the world.
Continuing in the world of great sports, Conotoxia concluded impressive sponsorship agreements with Chicago Bulls, UEFA and FIFA as organizers of the European and World Youth Football Championships and the national football teams of Wales and the Czech Republic. To take the next step in the global promotion of Holding's services, the Management Board outlined a new course of action.
Between the ring ropes
If there were a poll for the world's most famous boxer, Rocky Balboa, the fictional hero, would probably not give the real fighters a chance. Although during the years of Conotoxia brand expansion, Rocky's gloves were long hung on a peg, the plot was continued in the movies "Creed" and "Creed II".
The premiere of the second of the titles above took place on November 21st, 2018. Few people are aware that two years earlier, back-stage negotiations between Conotoxia and the film producers had begun. They led to the signing of a contract with one of the oldest Hollywood studios, Metro-Goldwyn Mayer, MGM.
Before the premiere, a promotional spot was created where actors invited people to the cinemas on behalf of Conotoxia and Cinkciarz.pl: https://www.youtube.com/watch?v=XuxTp4hPoB4
Later, movie fans around the world could see the effects of fintech's cooperation with MGM on the ropes of the ring. The brand was visible in the culmination scene of Adonis Creed's fight with Viktor Drago. Conotoxia also appeared on the covers of "Creed II" editions on DVD and Blu-ray.
The production was to bring its creators 214 million USD in revenue. And what did Conotoxia gain? "The business aspects of our engagement in "Creed II" were obvious. By appearing in an exhilarating film with the participation of great Hollywood stars such as Sylvester Stallone and Dolph Lundgren, we gained global exposure of our Conotoxia brand," explained Marcin Pioro, President of the Conotoxia Holding.
Strong year 2019
In 2019, there were four high-profile premieres, which had a common feature - Conotoxia's cooperation with film producers. At the beginning of May, the cinematic year of excellent partnerships started for the fintech.
"John Wick 3" - the action of this thriller takes place, among others, on the streets of New York. When the main character walks through the city, on billboards and cabs, the viewers can see the adverts of Conotoxia: https://www.youtube.com/watch?v=Mioo2uqCSG0
The official promotional materials of the third part of John Wick also included the Conotoxia brand.
Less than two months later, "Spider-Man: Far from home" entered the silver screens, which was another part of the adventures of a spider-man and groups of his friends. Sony Pictures Entertainment's production included the theme of foreign travels. Conotoxia referred to its services through this element.
As part of the joint action and using official materials of the California-based graphic design studio Conotoxia prepared a promotional spot: https://www.youtube.com/watch?v=wEkwSw19kCY
Not only Hollywood
Conotoxia Holding does not forget about the country of its origin - Poland. At the beginning of September last year, the Polish viewers crowded the cinemas to see Patryk Vega's film "Politics". Those who watched it certainly noticed the motives of Cinkciarz.pl's cooperation with a well-known Polish director and producer.
The same thing happened a year later, when "The Loop", another film directed by Vega, appeared on the silver screens.
The technology of tomorrow, or what connects Terminator with financial services
Before the premiere of "The Loop", Conotoxia Holding started cooperating with another Hollywood legend, i.e. Paramount Pictures, and Conotoxia became an official partner of "Terminator: Dark Fate".
The technology far ahead of our times, a complete focus on the goal and determination to remove obstacles - these are the links between the blockbuster and the services provided on Conotoxia.com web portal.
"Terminator: Dark Fate" appeared in cinemas in October 2019. A little earlier it had its debut, arousing recognition, promotional spot, also by fintech graphic designers. It is worth refreshing it while waiting for the next cinema roles of Conotoxia: https://www.youtube.com/watch?v=_GJAINmGrvw
Is product placement an effective marketing activity? Absolutely! According to the LIVE Panel study conducted by GroupM, such a form encourages as many as 33% of viewers to get acquainted with and buy the advertised product for the first time. For 20%, it is an effective reminder of a given company, product, service and incites to make another purchase.
Although we have become used to the fact that in films the product placement usually concerns food, cars, smartphones, household appliances and cosmetics, Conotoxia, not for the first time, in fact, sets new standards on the market, reaching the awareness of recipients with its financial services.