Author: Przeglad Sportowy (Eng. Sports Overview)
Cinkciarz.pl – one of the main sponsors of the Polish National Football team, as well as the basketball champions of Poland: Stelmet Falubaz, enters NBA. The company signed a contract with the Chicago Bulls.
This may sound like a joke, but it isn’t one. The Polish company signed a 7-year contract with the six-time NBA champions. Thanks to it, the name of the online currency exchange company will appear on the LED banners and the electronic bands around the court at the United Center. Also in the TV magazines about the team and various internet materials.
Cinkciarz.pl is not the first Polish company which logo appeared during an NBA game – several years ago in New York one of the alcohol producers was advertising its brand. The same one to join forces with Bruce Willis. However, the online currency exchange company is the first one to act on such a large scale. The news about the company becoming the first foreign sponsor of the Bulls got to the American media. The presentation of the contract was also quite an event, in which two former presidents took part – Lech Walesa and Bronislaw Komorowski. For the company and the team a photo in which the legendary Solidarity movement shake hands with the Bulls’ mascot has to be priceless.