Cinkciarz.pl signed yet another multi-year sponsorship contract. The fintech leader involved in online currency exchange and the current sponsor of the Chicago Bulls, will now support the Polish Basketball League.
By the power of the contract, Cinkciarz.pl became the Official Sponsor of the Tauron Basketball League, and can use the designation as the Official Foreign Currency Exchange Partner.
Last year, the media paid a lot attention to our company signing the contract with the Chicago Bulls. We have been the partner of Stelmet BC Zielona Gora for many years. Now, we have decided to co-operate with the national basketball league. We think that the contract with the Polish Basketball League fits perfectly with our sponsorship strategy – commented Piotr Kicinski, Cinkciarz.pl Vice President.
Polska Liga Koszykowki (the Polish Basketball League) is the organizer of the professional basketball league in Poland. The signing of the sponsorship contract with Cinkciarz.pl, the fintech leader involved with currency exchange, is historical to the Polish Basketball League. We are very pleased with the fact that an institution that cooperates with an NBA team - the Chicago Bulls, as well as the Polish National Football Team, decided to enter into an agreement with the Tauron Basket League. We are certain that our cooperation will be beneficial for both parties. With our joined creative efforts we will engage fans and promote basketball - said Marcin Widomski, the President of the Polish Basketball League.
The company gained rights to expose its brand and organize promotional events during all games organized by the Polish Basketball League in 17 sports arenas in Poland. Cinkciarz.pl will also be using these rights during the Polish Cup final tournament and the Polish Supercup games.
The Cinkciarz.pl brand logo will appear on the LED courtside signages, and on the courts of the arenas of every team taking part in the games. The brand will also have exposure in the promotional and marketing materials of the PLK, as well as its official website and the mobile app.
The company plans to conduct several activities engaging the supporters. Our presence will be especially visible during the Polish Cup in Dabrowa Gornicza. We have prepared many attractions for basketball fans. During a four-day tournament starting February 18th, fans will be able to participate in many contests and quizzes. The prizes are sports events tickets and company-related gadgets, among others. The company is also preparing to launch the CSR actions. We intend to promote all of our events in social media - said Kamil Sahaj, Cinkciarz.pl Chief Marketing Officer.
Both parties of the contract decided not to disclose either the financial details or the term of the contract.