‘Good morning TVN’ is the TV show which has earned the most thanks to sponsorship. Cinkciarz.pl is the company which has invested the most in this form of advertising.
The report prepared by Nielsen Audience Measurement for WirtualneMedia.pl shows that from September 1st to October 15th the largest income from sponsorship was registered by the morning TV show ‘Good morning TVN’. The TV channel earned on broadcasting sponsored content almost 9.5 million PLN (2.45 mln USD) - price list data, no discounts included.
The sponsorship revenue of the soap opera ‘First love’, a Polsat production, was not much lower – the show earned 9.1 mln PLN (2.34 mln USD).
Among the top earning shows with this form of advertising were also: the weather forecast after Polsat’s news bulletin (6.7 mln PLN – 1.7 mln USD), Polsat’s sitcom ‘Kiepscy’s World’ (6.7 mln PLN– 1.7 mln USD) and the weather forecast on TVP 1 (also 6.7 mln PLN– 1.7 mln USD).